AniBlurbs (Column)

Anibal's thoughts on Online Marketing Strategy, Service Design, Tech, Innovation, Business and more…

Wie is Anibal do Rosario (NL)

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is een Digital Strategist, continue op zoek naar de ideale balans tussen creativiteit en meetbare resultaten, met een sterke focus op de eindgebruiker.

Creatieve generalist die goed op de hoogte is van de technische (on)mogelijkheden van alles wat interactief is en daardoor een bruggenbouwer tussen diverse disciplines zoals Web Development, Webdesign, Grafisch Vormgeven, SEO, SEA, Customer Service, Marketing en Sales.

Anibal heeft samen met andere ervaren professionals mooie resultaten weten te boeken op diverse (Online) Marketing projecten voor zowel kleinere partijen uit het MKB, als diverse Triple A merken.

 

Professionele achtergrond

Ervaring heeft Anibal de afgelopen 15 jaar opgedaan met:

  • Retail;
  • Direct Sales & Promotie;
  • Webdesign;
  • Entertainment (Dance);
  • e-Commerce;
  • Identity & Branding;
  • (Online) Marketing Strategieën;
  • Online Product Management.

 

Ervaring aan bureau- en opdrachtgeverzijde

Anibal heeft zijn Online Marketing ervaring opgedaan door samen te mogen werken met ervaren professionals, in projecten aan bureauzijde voor diverse overheidsorganisaties en Triple A-merken, zoals de Koninklijke Marine, Shell, UWV, Rabobank, Vodafone Nederland en meer.

Daarnaast is hij aan opdrachtgeverzijde actief geweest, zoals bij Tech start-ups Dance-Tunes.com (een dochter van ID&T en Q-dance) en GAMcard.

 

Ontwikkelen van (Online) Marketing Strategieën

Anibal is tevens verantwoordelijk geweest voor het ontwikkelen van de Marketing Strategie en Corporate Identity / Rebranding voor Persoonlijk Zorgnetwerk – het bedrijf achter onder andere Factuurdesk.nl, ePGB.nl & ZoekPgbZorg.nl.

Hij heeft deel uitgemaakt van het Online Marketing team bij “eFocus Strategy & Webdesign”. eFocus is door Emerce recentelijk eind 2009 uitgeroepen tot #1 full-service internetbureau.

Anibal is momenteel werkzaam als Online Product Manager bij DTG; voorheen “De Telefoongids & Gouden Gids.

Meer weten? Bekijk hier zijn uitgebreide online CV (Engelstalig), of neem direct contact op met Anibal »

 

Leg contact met Anibal:

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Conversion Optimization: User Interface Basics

CoTweet’s Creative Director and co-Founder, Kyle Sollenberger, has rounded up ten design fundamentals on User Interface Design over on Think Vitamin. Below you’ll find a small subtract of some of the key takeaways to keep in mind with UIX:

Know your users’ goals
“Obsess over customers: when given the choice between obsessing over competitors or customers, always obsess over customers. Start with customers and work backward.”Jeff Bezos, CEO amazon.com

Your users’ goals are yours, so learn them… …Find out what interfaces they like and sit down and watch how they use them…

Stick to web-wide Interface Design conventions
Users spend the majority of their time on interfaces other than your own (Facebook, MySpace, news  sites, etc.): There is no need to reinvent the wheel…

Consistency
“The more users’ expectations prove right, the more they will feel in control of the system and the more they will like it.”Jakob Nielson

Your users need consistency. They need to know that once they learn to do something, they will be able to do it again… …A consistent interface… …increases their efficiency.

Provide feedback
Always inform your users of actions, changes in state and errors, or exceptions that occur. Visual cues or simple messaging can show the user whether his or her actions have led to the expected result.

Don’t EVER punish your users
No matter how clear your design is, people will make mistakes… …Design ways for users to undo actions, and be forgiving with varied inputs; no one likes to start over because he/she put in the wrong birth date format…

Iterate, iterate, iterate
…It is often said when developing interfaces that you need to fail fast, and iterate often…

As Creative Director of CoTweet Kyle -“@iamkyle”- Sollenberger oversees all design activities—from the layout, appearance and usability of products to the representation of corporate identity. Be sure to check out Kyle’s full post and more examples on Carsonified’s Blog.





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Pay with Facebook: The “One-Click” Solution to Save Newspapers Online?

“…there is a group of executives inside the company that believe “Pay With Facebook” could end up a bigger revenue source than Facebook’s advertising revenues. We’ve estimated Facebook’s advertising revenues will reach $475 million in 2009.

To get an idea what kind of challenges Facebook will have to overcome to get there, consider that during the second quarter, eBay subsidiary PayPal’s revenues were $669 million, up 11% y/y.

It got there with:

  • 75 million active registered accounts
  • A total payment volume of $16 billion in the quarter
  • With accounts containing approximately $3 billion in stored value that is spent every 2 weeks
  • Supporting 19 currencies
  • With a .30% fraud rate

Facebook can’t approach any of those numbers yet, but it does possess one distinct advantage — nearly 300 million monthly active users.

What’s more, the rousing success that is Facebook Connect — the service that allows users to log in to participating third-party sites using their Facebook IDs with one click — hints that Facebook users might appreciate a similar “one-click” simplicity when paying for merchandise on the Internet.”

Be sure to check the whole article at BusinessInsider.com

Privacy concerns aside, one can imagine that Facebook’s One-Click payment solution, along with the social sharing of articles and posts through Facebook Connect, could be the panacea for newspaper publishers looking for ways of monetizing content beyond the stale and flailing “generate-pageviews-sell-banners” business model.

How so?

Well, besides the general mentality that digital content should be “free”, one of the major issues in monetizing content on the web by surrounding it with a “Pay-First wall”, is the fact that visitors don’t know in advance what (quality) they’ll exactly be paying for; consumers fear buying a shrink-wrapped magazine purely based on its cover, only to be disappointed afterwards.

Whereas on iTunes or with Steam you usually know that what your getting is guaranteed to have a substantial replay-factor or, in the case of iTunes, since the price is relatively low, you can afford the risk of a dud every now and then.

This, arguably, is not the case with ubiquitous news, or in-depth articles.

Utilizing Facebook’s micro-payment solution combined with Facebook Connect however, publishers will have the opportunity of using a “hassle-less” One-Click online payment solution, powered by trusted(?) recommendations of friends: “Hey Todd, here’s an article I just read about Obama’s healthcare reform,  touching it from a viewpoint I believe you’d find interesting, check it out. Cheers, Brian.” Ching!

Farfetched? For a showcase of the true power of social sharing: Think the Bit.Ly-shortened links being universally shared on twitter, spreading idea’s, content (and malware) virally. Only this time it’s done by folks with verified Facebook ID’s so you know they’re actually real and can be trusted.

Off course, should the scenario sketched above come to fruition, Facebook will have to get a piece of the revenue pie too, but the publishing moguls ‘d be wise to carefully re-consider jumping into their fabled “No-Can-Do” reflexes, since it’s becoming increasingly clear that the other option for them and their companies’ stakeholders is not having a pie to share at all…

(PS please note that I deliberately left all privacy concerns regarding Facebook out of this exercise, since I believe that we should topple the online publishing troubles in a concentric way; shilling away to the core, tackling the multifaceted problem layer by layer, instead of pre-maturely obstruficating any possible solution by thinking in limitations only.
This, however, does not imply that I don’t see the possible dangers of Facebook not only owning your social graph and personal data, but also knowing when you bought what (and whom approved said purchase!) and where you’re likely to go to form a political opinion or otherwise.

Though I feel and see that having this kind of aggregated combined profile data of possibly more than 300 million people in the hands of one party could pose a real threat when falling into the wrong hands, I urge you to go and take a look over at Alexander van Elsas’s blog, as he has already indentified and dissected this problem with great abandon.)





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