AniBlurbs (Column)

Anibal's thoughts on Online Strategy, New Marketing, Tech, Innovation, Business and more…

Press Release 2.0(To The pOint)

Jeremiah Owyang from Forrester reminds you (well, “you” as in, if the shoe fits…) on the why and how of a press release.

It’s hard to believe that PR firms and professionals today are still sending out press releases (regarding Social Media!) that don’t do what they need to do, i.e. delivering -bite sized- news quickly.

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