Resultaten ICT Barometer e-Commerce 2008 Ernst&Young
“Zeven op de tien managers en professionals zoeken via internet naar informatie over leveranciers. De helft gebruikt internet voor het opvragen van offertes, het plaatsen van orders en het vergelijken van leveranciers.”
Bron: Ernst & Young ICT Barometer (PDF)
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People first, Product second
Please read this post on Seth’s blog first: The statesman, the lawyer and the marketer, or: how Seth Godin is hitting the nail on the head yet again and probably much to the chagrin of most conservative CEO’s, marketers and organizations.
His latest article represents, I believe, the fundamental challenge that awaits marketers and organizations here and across the Big Pond in the coming time. The problem here is, as Seth noticed in concluding his article, how to get your organization, CEO and shareholders behind this way of thinking, because in all honesty though it’s not a radical new philosophy on how to run a business and sell your product, it’s still not common practice.
The proof is in the pudding as they say, so my bet is as follows; should one or two leading companies or upcoming start-ups prove to successfully harness this mindset on how to run a business and manage marketing as a whole, others will have no choice but to start taking notice in order to be able to compete.
Unless of course we’re both wrong and marketers would rather be (or stay) lawyers…
