AniBlurbs (Column)

Anibal do Rosario is a Digital Strategist with practical experience with / and theoretical knowledge of most aspects of the Consumer Life Cycle: Service Design, Sales, (Online) Marketing Strategy and Interactive Project Management.

A curious generalist, constantly in search of striking the ideal balance between creativity (gut feeling) and measurable results (data). But always with a strong focus on the end-user as Anibal is a follower and evangelist of “The Product Is The Marketing”, Customer Intimacy and Service Design schools of thought.

His goal is to use his knowledge, experience and skills to help create and develop digital services which will delight end-users and -hopefully- help create a real, meaningful difference in the world.

Anibal is the author of @AnibalDoRosario, an online repository for Internet Marketing & Online Strategy Cases, Facts and Figures.

“As a Digital Strategist, I’ve learned to approach any situation with Questions instead of with Answers: Success is all about “The Why”, Analysis, Discussion and Creativity in my opinion.”

Professional Background

In the past twelve years Anibal has built experience in:

• Retail
• Direct Sales & Canvassing
• Web Design
• Entertainment (Dance)
• Web Shops / E-commerce
• Identity & Branding
• (Online) Marketing Strategies

Agency and Client-side Experience

Anibal has gained his expertise working and learning together with experienced professionals in projects on Agency side for governmental agencies and various Triple A brands such as: The Royal Dutch Navy, Royal Dutch Shell, UWV, Rabobank, Vodafone The Netherlands and more.

Next to that, he’s been active on the Client side working at Tech start-ups Dance-Tunes.com (a subsidiary of Dutch entertainment giants ID&T and Q-dance) and GAMcard.

Developing (Online) Marketing Strategies

Anibal has also been responsible for developing the (Online) Marketing Strategy and a new Corporate Identity at Persoonlijk Zorgnetwerk, the holding company behind -amongst others- Factuurdesk.nl, ePGB.nl & ZoekPgbZorg.nl.

He was a member of the Online Marketing team at Top 10 Dutch Interactive Agency “eFocus Strategy & Webdesign”. In december 2009 eFocus has been proclaimed as the #1 full-service interactive agency in the Netherlands by Emerce Magazine, a Dutch E-commerce & New Media Industry magazine.

Feel free to contact Anibal »

Connect with Anibal

• About.me: http://about.me/anibaldorosario
• Twitter: http://twitter.com/AnibalDoRosario
• Google+: https://plus.google.com/100871007103232803068/about?rel=author
• LinkedIn: http://www.linkedin.com/in/anibaldorosario
• @AnibalDoRosario Online Cases: http://www.anibaldorosario.com/

Page maintained by Anibal do Rosario

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