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Anibal's thoughts on Online Marketing Strategy, Service Design, Tech, Innovation, Business and more…

Social Business Hierarchy of Needs

Inspired by / based on Maslow’s work on our individual hierarchy of needs, the folks over at Altimeter Group noticed a pattern than companies undergo a similar growth with regards to Social Business Maturity (see the image below):

Companies Must Ascend the Social Business Hierarchy of Needs

Companies must fulfill the requirements at the bottom of the pyramid and then layer on top of success, building each layer. To date, they’ve found only a few companies that are getting near “enlightenment”.

According to Jeremiah Owjang there’s a pattern to be found from those advanced companies:

  1. Foundation: First, develop a business plan and put governance in place.
  2. Safety: Then, get organized by anointing a team and process to deal with crises.
  3. Formation: Next, connect business units to increase coordination and reduce duplication.
  4. Enablement: Grow by letting them prosper – give business units the support and flexibility to reach goals.
  5. Enlightenment: Finally, weave real-time market response into business processes and planning.

Source: Web Strategy by Jeremiah Owyang – (Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs
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