The Internet: Not Just A Media Channel, But a Utility (QUOTE)
“But maybe… just maybe, we need to stop looking at when the Internet will surpass television and benchmark it against something else entirely. The Internet is much more than a media channel and it is much more than a communications platform. It’s both of those and so much more.
We should start benchmarking the Internet against electricity.
Electricity is a utility. The phone is a utility. The Internet is a utility (and so much more).”
Mitch Joel (Twist Image) on Benchmarking The Internet Against TV
Tags: television, Twist Image, Communication, Business, internet as a utility, Six Pixels Of Seperation, Marketing
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