And thanks for your feedback, these first “toe in the water” efforts by corporates like Honda are to be lauded indeed, yet it never hurts to try and look for ways to raise the bar ;)

Comprehensive overview of this effort by Honda. What’s really interesting to me is that companies are at least exploring the idea that social content can really be a driver for awareness. Whether or not each campaign hits the nail on the head, it’s encouraging to see companies embracing and tapping the potential of the social web.

Thanks for the Radian6 shoutout as well. Much appreciated.

Cheers,
Amber Naslund
Director of Community, Radian6
@ambercadabra